Toronto – Opinion Piece
British multinational Burberry decided to serve Casper TNG with papers. This is a direct response to his hit record “Burberry Kloset”. To be specific, Casper posted a video on Instagram outlining partial details of the situation. Link to the video can be found on 6ixBuzzTV
What are the implications of Burberry reaching out to Casper for wearing its brand? Well, it’s legal filing to Casper suggest that the video was used to mislead consumers into believing that he was sponsored by them; in this case, Burberry would be entitled to fees. However, in reality, Casper thought about this in good faith and genuinely enjoyed their line of clothing.
From a legal point of view, Burberry could argue that Casper used its brand name to generate buzz. As a result, Burberry would want a cheque in return for using its name. Alternatively, the clothing line could argue that Casper is tarnishing its brand, as they claim he is associated with the streets of Toronto.
My overall thought is that Burberry needs to relax. I can’t remember the last time any rapper put on this brand. If anything, Casper did Burberry a favor by pioneering a culture between luxury and hip-hop. In addition, the fact that this company reached out to an up-and-coming artist from Canada implies that Casper is getting international recognition. Casper should be the one getting a cheque. It’s clear that Burberry does not support Rap Culture, and this is why rappers have historically been team Gucci. Lastly, Casper you’re making big moves in the city, and remember that bad publicity is good publicity.
Let me know what you guys think!
The long-term implications for Burberry suggest
By: Daniel Gonzalez
Orginal link: https://danielsblog95.wordpress.com/2018/01/12/burberry-sues-casper-tng/
