About Us

You might be thinking, What the heck is “WhatTheHYPE” all about?

Well.. We are your #1 source for EVERYTHING hip-hop in Canada, Wondering who’s hot in Toronto you’ll be able to find out on WTH, Formed in 2015 by 2 individuals who love Canadian hip-hop and see the potential within Canada giving a platform where artists can advertise their music for free, as costs of upkeep grow we’ve had to introduce a minimal submission fee as of 2023.
We quickly grew to over 100k unique visitors per month after posting a viral video and because of our content rapidly showcasing Canadian talent.

Our Mission:

Our only mission here at WTH is to provide our audience with all the hottest and latest news around the Canadian Hip-Hop culture! We will try to keep you updated daily with the latest Songs, Music Videos, Mixtapes and even stories within our hip-hop world.

Music Submissions:

Looking to submit your latest track, Music video or even mix tape?
email it to us at ” [email protected]” with the subject line “Article Submission”

Are Y’all hiring?

Only if you have a passion for hip-hop and creative writing.
Shoot us an email – [email protected] with the subject line ” GIVE ME A JOB “